Research-backed. Behaviour change.
We build behaviours that drivesustained high performance
C2 Talent Advisory combines behavioural science, original research and real-world experience to help organisations change how people lead, think, learn, collaborate and work with AI. We focus on the behaviours that matter most, then build and reinforce them in the flow of work so development translates into lasting behaviour change and better performance.
Because knowing what to do isn't enough. Performance changes when behaviour changes.
Why C2 Talent Advisory
What makes C2 Talent Advisory different?
01
We focus on behaviour change, not knowledge transfer.
Most development tells people what good looks like. We focus on changing what people actually do. Our behavioural scientists identify the behaviours that drive performance, create opportunities to practise them through real work, and reinforce them until they become part of how people lead, think, learn and collaborate.
02
We start with the performance challenge, not a catalogue of programmes.
Every organisation is different. We identify the business outcome you need to improve, diagnose the behaviours behind it, and build the right intervention around those priorities.
03
Assessment, development, coaching and advisory work as one connected system.
Not a collection of standalone solutions.
04
Our work is evidence-led, but built for the real world.
Our approach combines behavioural science, original research and deep organisational experience. Our Human Advantage research into more than 7,000 professional workers across the UK and US gives us a distinctive understanding of how work is changing and the human capabilities organisations need to protect and strengthen as AI becomes embedded in it.
05
We build human capability for an AI-enabled world.
AI is changing what people do, how they learn and where human judgement creates value. We help organisations capture the performance benefits of AI while strengthening the capabilities technology cannot replace: judgement, adaptability, learning, collaboration, leadership and human connection.
06
We measure success by what changes at work.
Development is measured not by what people know at the end of an intervention. It is what they do differently and the performance that follows. That is why we design application, feedback, coaching, reinforcement and measurement into our work from the outset.
Start with the performance challenge. Build the behaviours that solve it.
What we do
How we work with you
We start with the performance challenge, not a predetermined solution. Using our Human Advantage Behaviour Library, we identify the specific behaviours that need to change to improve performance across leadership, teams, the workforce and Human + AI working. We then design the right combination of assessment, development, coaching and advisory to build those behaviours and make them stick.
Diagnose what matters.
Practise it through real work.
Reinforce it through feedback and coaching.
Measure what changes.
Human Advantage Assessments
Identify the behaviours that matter most.
Our assessments provide an evidence-based view of the behaviours driving performance across Autonomy, Competence and Connection. At the individual, team and organisational level, they reveal strengths, performance risks and where investment in behaviour change will create the greatest value. Assessment gives us the baseline: what needs to change, where to focus and how we will know it has.
Human Advantage in Action
Build new behaviours through real work.
We don't believe knowledge transfer creates lasting behaviour change. Our development experiences are built around practice, application, feedback and reflection. Using our Behaviour Library, we configure experiences around the behaviours your people need, from judgement, adaptability and learning agility to leadership, collaboration and working effectively with AI. Participants apply those behaviours to real challenges, experiment with new approaches and build practical habits they can take straight back into their work.
Human Advantage Coaching
Reinforce behaviour change where performance happens.
Knowing a behaviour and consistently demonstrating it are very different things. Coaching closes that gap. We work with leaders, teams and peers to turn insight into sustained action, using real situations, feedback, reflection and accountability to reinforce the behaviours that matter. Coaching can stand alone or connect directly to assessment and development, creating continuity from insight to application to sustained change.
Human Advantage Advisory
Embed the conditions that allow new behaviours to stick.
Behaviour does not exist in isolation. Organisational systems, leadership, culture, incentives and ways of working can either reinforce the behaviours you need or work against them. We advise leaders, People teams and transformation teams on the organisational conditions required for high performance, particularly as AI changes work. From Human + AI work design and adoption to workforce capability, culture, values and organisational change, we help ensure the environment supports the behaviours the strategy requires.
Speaking
Ideas that shift thinking. Evidence that changes behaviour.
Research-led talks designed for the challenges organisations are facing now. Dr Michelle King brings together original research, behavioural science and practical organisational insight to challenge how leaders and employees think about work and give them practical ways to change what they do. Available as keynotes, executive briefings, masterclasses and fireside conversations, every session is tailored to the audience and designed to move beyond inspiration to practical behaviour change.
Featured talks
Talk 01
AI Positive Drift
The hidden cost of unmanaged AI use on motivation, capability and performance.
Drawing on two studies of more than 7,000 workers across the UK and US, Michelle reveals how AI can increase output while quietly eroding the autonomy, competence and connection that sustain human performance, and what people and organisations can do about it.
Talk 02
How to Future-Proof Your Leadership
Culture, inclusion and motivation in the age of AI.
A practical leadership blueprint for creating the trust, adaptability and human motivation required for people and technology to perform at their best together.
Talk 03
The Future of Workplace Culture
Five trends reshaping work and what leaders need to do about them.
From informal networks and increasingly fluid roles to self-managing teams, Michelle explores how work is changing and what leaders need to do differently.
Talk 04
It's Not You, It's Your Workplace
How inequality really works at work.
An evidence-led examination of the invisible policies, processes, practices and beliefs that determine who gets access, opportunity and advancement, and how leaders can redesign them.
Talk 05
Your Career Is Dead
Four ways to build one that lasts.
How to build the networks, self-awareness, learning agility and ownership required to keep growing as AI and changing ways of working rewrite the rules of career success.
Talk 06
My Workplace Is Killing Me
Five ways work is eroding wellbeing.
Based on Michelle's forthcoming book, an exploration of how technology, management, workplace relationships, burnout and boredom can undermine the psychological needs people require to thrive and perform.
Our latest research
Beyond Productivity: What AI Is Doing to Human Performance
AI is changing how work gets done. But while organisations measure its impact on speed, efficiency and productivity, far less attention goes to what it is doing to the people using it. Our latest research draws on two studies involving more than 7,000 professional workers across the UK and US, alongside a review of more than 3,000 academic papers.
It reveals a critical tension: AI can improve output while potentially weakening the autonomy, competence and connection that underpin motivation and sustained human performance. We call this AI Positive Drift.
The research explores what this means for leaders, workforce capability and the future of Human + AI performance, and the practical actions organisations can take to capture AI's upside while protecting and strengthening human capability.
Professional workers
Studies
Academic papers
Two markets
What our clients say
What our clients say
The measure of our work is what people do differently and the performance that follows. Here's what our clients say about working with us and the change they've seen.
“The team has a rare ability to build awareness with critical stakeholders while genuinely understanding the challenges we face as a client. They don't arrive with a script.”
Work delivered by the team through their prior company.
About the team
Five partners. Two cities. One evidence base.
Dr Michelle P. King
Co-Founder, C2 Advisory
An internationally recognised expert on organisational culture, human behaviour and the future of work.
Leo Harrison
Co-Founder, C2 Talent Advisory | Founder & CEO, Chapter 2
A talent entrepreneur and business leader with deep experience building and scaling organisations, teams and talent models internationally.
Sophie Rigby
Managing Partner, Chapter 2
17 years of experience building and commercialising talent solutions for organisations navigating complex workforce challenges.
Nick Homer
Managing Partner, Employer Brand & Marketing, Chapter 2
An award-winning employer brand leader with more than two decades of experience helping organisations compete for talent through reputation, brand and employee experience.
Selina Suresh
Managing Partner, C2 Advisory
A certified executive coach and organisational learning expert with over a decade of experience advising senior leaders through learning strategy, culture and leadership transition.
Based in London and New York, we combine original research into human performance with deep experience across talent, leadership, culture and organisational change.
Start the conversation.
If your organisation is looking to strengthen leadership, improve team performance, build critical workforce capabilities or navigate the human impact of AI, start with a conversation. Tell us the performance challenge you're trying to solve. We'll help you identify the behaviours that need to change and whether C2 Talent Advisory is the right partner.